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Social Media Intern

Company Name:
Coca-Cola Bottling Company of Buffalo, Inc.
OBJECTIVE
Synergize learning's from curriculum surrounding social media and develop and implement strategies to grow followers. Assist key account team in leveraging available tools to develop programs with utilization of social media

PROJECT DETAILS
Develop understanding of corporate Coca-Cola social media department and platforms
Develop understanding of Abarta and Coca-Cola Buffalo social media platforms
Work with Account Management team on local customers interested in developing their own platforms with link to category opportunities
Provide feedback/observations on how to integrate and execute internal and external programs
Manage company website, Facebook, Twitter pages and deliver new content

What Outcome Do We Expect?
Enhance our social media marketing program utilizing pre-existing technology available to maximize internal and external marketing tools

What Will The Intern Learn From This?
System Integration
Platform development and system alignment
Customer and consumer connection through electronic marketing/media
Application of strategic concepts through channel developments

SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.

QUALIFICATIONS
Must have completed first year school of management and have a minimum 3.0 GPA

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